Powered by one of Europe’s most trusted research provider

About Norstat

Founded in 1997, Norstat is one of the largest and leading data collectors for market research and insight in Europe.

Using fair and transparent data gathering methods, an extensive international panel network and trusted relationships with respondents, we provide best-in-class data about any desired topic or target group. All our systems, processes and routines are in accordance with ESOMAR’s Code of Conduct.

We support more than 1,800 market research firms, brands, media & advertising agencies, publishers, and consultancies across different industries to accelerate data-driven processes and enable trusted research and insight.

Norstat acquired Sample Solutions in June 2025, enhancing the company’s ability to deliver premium, verified B2B respondents across Europe while expanding its offerings to key public and private sector clients. Read the press release here.

Combining leading technology with trusted relationships.

With highly-experienced project managers, the right methods, and the latest technology, we provide reliable data about any topic or target group. Always tailored to your specific needs.

Today, we offer access to over 4 million respondents across 19 countries – and office representation in 15 of them.

We work with clients including:

Expert Respondents

Your insights matter to the most trusted brands

With over 14,000 research experts who take monthly surveys and expert interviews, you are in good company.

Share your insights for transparent rewards.

Why professionals trust us for B2B research

Proven Track Record in High-Quality Research

With over 25 years of experience, we are one of Europe’s most trusted data collection providers. Our clients include leading consultancies, global brands, and public institutions who rely on us for precise, decision-ready insights.

Strict Verification & Full GDPR Compliance

Real Impact. Real Rewards

Every study is targeted, relevant, and compensated fairly. Whether you’re sharing your experience in a 10-minute survey or a 60-minute interview, your time is respected and rewarded — and your voice helps shape real-world decisions.

Every B2B research experience comes with:

Verified and relevant invitations only

We don’t flood your inbox. You’ll only receive study invitations that match your professional profile and experience.

Transparent and fair compensation

Every study includes clear details about time, format, and reward. No hidden terms, no point systems – just real payments for real insights.

ISO-certified data collection standards

Interviews and studies are arranged around your availability. Whether you’re in a meeting or between calls, we work on your terms.

Flexible scheduling that fits your calendar

Interviews and studies are arranged around your availability. Whether you’re in a meeting or between calls, we work on your terms.

Full GDPR compliance and data privacy

Your information is safe with us. We never sell or misuse your data, and you stay in control at every step.

Trusted by global brands and researchers

From Fortune 500 companies to top-tier consultancies and policy makers, we provide data that shapes real decisions – and your voice is part of it.

Your questions answered.

We know your time and expertise are valuable. To help you understand what we do – and why professionals trust us – we’ve answered some of the most common questions from B2B participants.

What is your B2B network and how is it different from other research platforms?

We are part of Norstat, a leading European data collection company. Unlike general survey panels, our network focuses on verified professionals. We only conduct non-commercial research – no marketing, no lead generation, just real insights that shape important decisions.

Why am I being asked to verify my job title or LinkedIn profile?

Because we work with high-quality research clients, we need to ensure participants are real professionals. A quick check of your LinkedIn profile or business email helps confirm that your insights are coming from direct experience, which makes your contribution more valuable.

Will I be paid for participating?

Yes. Every study you complete — whether it’s a short online survey or a 60-minute interview — comes with a fair financial reward. You’ll always be told the compensation amount and method (e.g. bank transfer or voucher) before the study begins.

How often will I be contacted?

We’ll only invite you when a study matches your specific profile. Some participants hear from us a few times per month, others less frequently — it depends on your area of expertise and the research needs at the time.

Is my personal data safe with you?

Yes. We are fully GDPR-compliant and ISO-certified. Your personal and professional data is never shared with clients without your consent, and we never use your data for sales or marketing purposes.